Event Branding

Your event is unique and your event branding needs to represent this special engagement to become more memorable for your attendees. Based on your theme, Silver Fox can create that brand or work with your creative team to interpret the brand they have created into the necessary design assets. The visual theme should be present in communications and throughout the venue. We help you cover all of those bases with presentation templates, digital signage, name badges, web graphics, email templates and more.

It all starts with collaboration between you and our design team to explore the vibe you want to set. The goal is to arrive at a distinct and cohesive visual environment for your attendees to experience and remember.

Analyze and imagine

The first step is to identify the goals of your entire event. Why are you having it? Why are people attending? What do you want them to come away thinking? You have to put yourself in their shoes and imagine what their experience needs to be.

Invent and visualize

We create multiple creative directions and present them to you with the logic of how the visual theme connects with your goals. It helps that we can generate mock-ups of the event space with the themes superimposed on the stage and other event spaces.

Design and standardize

Once we have the theme nailed, we go about designing for the various assets that are needed. We produce a style guide and presentation template to help other vendors stay consistent with the event brand. You get to watch and provide feedback as all of the pieces come together.

Collaborate and deliver

We work with other vendors in the shared spirit of your success. Registration, A/V, event managers, Silver Fox and many other teams all depend on each other with swift and clear communication. Whichever team needs to fulfill a design deliverable, we are there to supply them with what they need.

The experience your attendees have is crucial in their decision to register this year and to return next year with more colleagues. A distinctive event brand is one component of the venue’s environment that makes a lasting impression. Let’s design something awesome!

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”

Seth Godin

Check out some of our
past event pieces.

Check out our other event services